This is not an essay. Normal service resumes in a fortnight.
For those who want to get Back to Marketing, I have five B2B Marketing and Marketing & AI courses that are now live. And I need your feedback!
Here is my offer:
The first twenty people to claim a place get twelve months of FP Collectiv Membership, which includes all current and future courses at no cost. Five courses, which come to US$1,095 bought separately, plus access to all new courses published during the year.
In return I want one brief survey when you finish your first course. Your feedback matters. If a module is weak, I would rather hear it from you now, so that I can make it better.
The courses cover B2B Marketing Fundamentals, Marketing Media and Measurement, and the AI track from Marketing & AI Foundations through to Productivity.
Twenty places only.
If it is not for you, the essays here stay free and fortnightly. Subscribe to the Back to Marketing essays below.


